We’ve got our eyes on a menswear brand that’s equal parts dapper and contemporary! With an effortlessly classy and unmistakable aesthetic, Son Of A Noble (SNOB) by Mani Shanker Singh brings monochromatic palettes and geometric patterns together on an array of wardrobe staples, from structured shirts to pocket squares to printed tees.
White, black and grey solids with the occasional cameo by a muted blue or maroon dominate the label’s palette. “We wanted to create a strong brand language through the clothing, rather than slapping on our logo on a t-shirt. The colour palette, the geometric prints, the signature line running along the back of some of our t-shirts – they’re all both premium and minimal,” says Mani.
Understanding that the stylish man looks for fit and fabric above all else, he names their range of linen Shackets – a crossover between the structure of a jacket and the wearability of a shirt, as a must-have. “We only use linen and fine-count cotton, so Tees perfect for Indian weather all-year round,” he adds.
If you love SNOB’s style as much as we do, keep an eye out for collaborations with lifestyle brands that they have in the works.