When we recently walked into a mega highstreet store we were pleasantly surprised to see their Recycle and reuse initiative. It was more clear than ever the gaining popularity of slow fashion is unstoppable.

Its great that these fast fashion apparel companies are taking a step towards conscious fashion, but how can we be a part in this revolution. Our first step will be to support several smaller local designers trying their best to raise the bar with their eco-friendly designs.

As we always say fashion is all about the choices we make. A label which surfaced on our radar for the ecological techniques, unique designs and fuss free clothing is Iha by Nirjara. Consisting of artfully relaxed kaftans, breathable tunics and scarves the designs offer refined ease with understated and clean finishes.

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Iha by Nirjara, Fashion, Fashion label, Indian Fashion, Eco Friendly, Indian crafts, Indian Textiles, Natural fabrics, Casual Wear, Relaxed Silhouettes, Easy Breezy, Fashion Designer, Fashion Stylist, Online shopping, Designer wear, Contemporary Indian, Celeb style, Scarves, Quirky prints, Kaftans, Tunics, Styling, Indian designer, Slow fashion, Sustainable fashion

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Iha by Nirjara, Fashion, Fashion label, Indian Fashion, Eco Friendly, Indian crafts, Indian Textiles, Natural fabrics, Casual Wear, Relaxed Silhouettes, Easy Breezy, Fashion Designer, Fashion Stylist, Online shopping, Designer wear, Contemporary Indian, Celeb style, Scarves, Quirky prints, Kaftans, Tunics, Styling, Indian designer, Slow fashion, Sustainable fashion

Celebrate fashion with these luxurious looms from Ahmedabad!!

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